Experience

• Leading specialist with over 20 years of experience in marketing, advertising, merchandising, creating and implementing successful business strategies. Throughout his career, he has demonstrated an exceptional ability to increase profitability and promote the growth of the organizations he has collaborated with, thanks to his strong skills in communication, creativity, organization, production and decision making.

- 2010 – present. Managing Director at Keepintouch Marketing, leading promotional campaigns and loyalty programs for large companies, managing international events and launches that have strengthened brands such as Galderma Laboratories, GSK, MasterCard, Cisco, SAP in Mexico.

- 2009 – 2010. Commercial and Marketing Director at UP Grade Marketing. He designed and executed comprehensive marketing strategies for major global brands such as Colgate Palmolive, Grupo Modelo and Siemens, improving their positioning and market share.

- 2008. New Business and Product Development Director at Mundo Imperial Resort, Acapulco México. He was responsible for diversifying the resort's tourism offering, creating marketing and sales strategies that drove the project's success.

- He has held leadership roles at Royal Holiday, Sports World, US Dairy Export Council, and Mazars Turismo Barcelona, where he has managed projects ranging from strategic alliances to economic feasibility studies for tourism developments in Europe and Latin America..

Education

• Bachelor's Degree in Tourism Administration from the Universidad Anáhuac, Mexico City.

• Master's Degree in Senior Management of Hotel Groups from the Universidad Autónoma de Barcelona, Spain.

• Postgraduate Degree in Marketing from the Universidad Iberoamericana IBERO, Mexico City.

• Executive programs in Digital Marketing and Senior Business Management from IPADE Mexico and ESADE Barcelona.

Relevant projects

• Implementation of strategic alliances with Aeroméxico and American Express, generating more than 9 million dollars in annual sales, and the development of innovative products achieving sales of more than 20 million dollars in their first two years of launch.

Consulting / Training

• Marketing consulting for hotels and restaurants in various countries, providing experience to optimize operations and commercial strategies. In addition, he has continued his professional development with specialized training in strategic planning for tourist destinations.