Alejandra Acevedo
MHRO | Human Capital Manager
Experience
• Executive with more than 25 years of experience in Sales, Marketing and Communications in global and multicultural companies, with more than 19 years in the automotive sector and 10 in the tourism industry. Her career began in government offices in the State of Mexico, and at the age of 21 she started her own business in IT.
Education
• Bachelor's Degree in Administrative Computing Systems from the Universidad del Valle de México UVM, Mexico.
• Diploma in Finance from the Universidad Iberoamericana IBERO, Mexico.
• Diploma in Marketing from the University of Berkeley in California and the University of Michigan.
Achievements and Certifications
• 1994 - She began her corporate career at Ford Motor Company Mexico as a Systems Engineer, later working in various areas such as Finance, Dealer Development, Market Research, Sales, Marketing, Public Relations, Communications, Customer Service and Product Brand Manager, participating in critical transitions of the company.
• He has led multidisciplinary teams, developing talent at all levels and worked with national and international public relations, advertising, media, market research, BTL and digital agencies.
• At Ford Motor Company, she served on the automotive council of the newspaper Reforma, chaired the Ford Women's Committee and had an ongoing role on the Diversity Committee.
• For 10 years, she worked as Director of Product and Communications at Iconn Services, a tour and travel operator with a MICE division and the Viaje y Punto brand associated with BBVA cards.
• 2009, 2010 and 2011. She was recognized in the ranking of the 50 Most Powerful Women by Expansión magazine, México.
• Certified as an International Sustainable Business (ISB) Specialist by IASE Mexico, he spent two years promoting sustainability and ESG education in corporations. He also complements his teaching activities by teaching International Business and Marketing in English to students in the international high school program.
