What types of consulting are there
and what are their benefits?
However, it is evident that not all companies are of the same nature, therefore, there are different types of consulting for each specific case. When we hire a consultancy it is because we need to solve a problem that, in some way, exceeds us, for example, a setback that we cannot solve with the internal procedures of the company. For this reason, it is necessary to resort to a specialist called a consultant - usually external - so that he can indicate ways and ways to detect and solve the problem. In this article we will explain what this service is, what its benefits are and the different types of consulting that exist.
What is a consultancy?
Consulting is a specialized service that aims to guide a company that is going through some type of specific problem and is unable to solve it on its own. For this reason, it is that normally it is an external professional.
The objective of a consultancy - both public and private - is to provide companies with administrative foundations for the development of their activities, work methodologies and tools so that they can execute processes efficiently through the specialized professional support of the consultant.
What does a consultant do?
A consultant collects information, analyzes it, detects the problem and makes recommendations to solve it, and also helps these changes to be effectively implemented.
To carry out their tasks, a consultant must:
- Raise questions and answers;
- Have extensive knowledge of the field;
- Analyze, innovate and propose solutions;
- Argue, convince and know how to manage people and projects.
In this way, the consultant's consultancies will be more effective in meeting the objectives of the contracting company. A consultant is assigned a responsibility that must be fulfilled, typified from its hiring with the guidelines, exclusions and characteristics of the work it will carry out. The RACI Matrix is a great tool for the consultant to have no doubts about their area of performance.
Why hire consulting services?
In order for us to understand why it should be hired, we must understand the various services offered by the different types of consulting, since they come to issue the diagnosis and solution of problems that limit the operation of the company. Learn about some of the services that a consultancy provides:
• Advisory service
In this case, the professional is in charge of supporting the entrepreneur through suggestions based on their knowledge, drawing up an action plan and planning strategies that are to be managed and implemented jointly by both parties.
• Audit service
It seeks to provide whoever you hire for the service, a critical vision of the systems that arises from a systematic examination of the company's processes and products.
• Technical assistance service
It refers to a consultancy that is responsible for providing solutions through technological knowledge, to problems of this same nature. This service is normally applied by training company personnel on technical problems that may occur. For this reason, the importance of contracting lies in the services offered, detecting and solving problems is fundamental to the progress of our business.
Seven types of consultancies that you should consider incorporating into your company.
As I anticipated at first, for each situation or nature of the needs of the company, there is some type of specialized consulting on the subject, let us know some:
• Business consulting
A business consultant is that professional who is responsible for advising on management, developing a strategy for organizations in order to analyze and provide solutions to administrative problems.
• Marketing consulting
Marketing consulting creates strategies and plans to achieve value for the product and, thus, be able to satisfy the needs of any profit-seeking market. His way of working is to identify the potential techniques that must be applied to achieve better recognition of your brand, profitability and the amount of sales and, in this way, generate the greatest benefit for the company by creating strategic planning to resume the path of success.
• Sales consulting
Sales consultants are specialists who are responsible for giving advice to companies so that they can increase their income by optimizing business business processes.
• Organizational communication consulting
It is in charge of improving the communication flow between the different processes of an organization, either hierarchically or at internal or external levels of the company. In this way, promoting the development.
• Financial consulting
In this type of consulting, the professional offers the businessman his knowledge to achieve an improvement in the management of the company's economic resources.
• Specialization consulting
It is responsible for generating revenue from a group of consumers with similar interests. In addition, specialization consulting is also based on exploring that part of the market that is underserved or that has not shown enough interest, that is, it focuses on the market niche, which helps to find new opportunities in the market. market within that tiny and uncharted group.
• Legal consulting
It is the one that provides different types of legal recommendations to the company, whether contractual, commercial, civil or criminal. The company must be adjusted to the legal framework that regulates it, otherwise, it would be impossible for it to operate.